Doe Boy has quietly become one of my favorite rappers to listen to when I’m in the gym. I’m looking for a certain type of energy when I put in work and Doe Boy has been a key artist in providing that sound for me. I was early on the late Pop Smoke bandwagon for anyone not living in New York, I was abusing “Welcome To The Party” in the 2019 summer along with the entire Meet The Woo project. The aggressive voice, the bass, and the dark production attracted me to Pop Smoke’s sound. With that being said, in a different way, I get those similar vibes with Doe Boy. He’s actually really clever with his bars and punchlines, and he never sounds out of his element no matter who he’s on a song with.
Doe Boy knows who he is as an artist, and similar to Pop Smoke I’ll be interested to see if he branches out and tries his hand at different production and song topics. Even the song he has with Swae Lee, “Expensive” didn’t sound forced. Swae Lee is a worldwide megastar now but on this Doe Boy album, he sounded like Sremmlife 1 Swae Lee and floated on his verse. I was expecting a softer, more melodic collaboration but this song had the capabilities of blowing out your speakers in the best way possible.
I gotta show love to Southside as well. He’s had a run himself lending his production on a handful of albums from our favorite rappers. In the past, we’ve seen him tap into Chicago with 2 collaboration albums with one of Chicago’s finest, G Herbo. Southside continues to be one of the premier names when it comes to trap production and he hits once again. His name doesn’t enter a lot of conversations when talking about the greatest producers of this era but his work is definitely up there.
With Wheezy, Metro Boomin, Boi-1da, and Hit-Boy dominating a large majority of the conversation (the latter 2 have some years on Southside), I believe Southside is ready to establish himself as one of the heavy hitters in the game. Southside and Tay Kieth have the trap sound in a headlock if you ask me. And for them, the bigger artists such as Moneybagg Yo, Doe Boy, G Herbo, etc. get the more their names will be in the conversation for best producer in the game.
The album is called Demons R Us for a reason: there’s an intended sound and aesthetic that the duo of Southside and Doe Boy is trying to achieve. And for me, they achieved what they set out to do. If you want to hear an album full of clever punchlines, trap beats, loud bass, and overall music that will make you run through a brick wall then this is the album for you.
Doe Boy & Southside’s collaborative project Demons R Us is out now, available on all streaming platforms.